Body fat percentage measured from your phone.
KPI Fitness is a body composition analysis tool — not a workout app. Users submit four posed photos via SMS and receive an AI-analyzed body fat percentage back by text. The entire flow happens through messaging, no app install required beyond onboarding.
The scale only tells you weight. KPI Fitness tells you what that weight is made of — fat versus muscle — which is what actually drives training decisions.
Key capabilities.
- Photo-based body fat analysis — users submit 4 standardized posed photos via SMS; AI analyzes composition and returns a body fat percentage
- SMS-native delivery — results delivered by text, no separate app screen or dashboard to navigate
- Composition tracking over time — repeat assessments reveal whether changes are fat loss, muscle retention, or both
- White-label option — fitness professionals and coaches can rebrand the platform as their own body comp tool
Architecture and engineering role.
Brought in as architect via AppsTango — responsible for system design, data model, and technical architecture. This included the SMS ingestion pipeline, photo handling and AI analysis integration, and the white-label configuration layer that allows coaches to deploy under their own brand.
StatusLive.
Available at kpifitness.com. White-label offering available for fitness professionals.